The advertising experiment

I’ve been reading a number of blogs now for a good while and have always been interested learning more about those little 125 X 125 pixel ads that almost every blog on the planet has these days. While I used to click on them quite regularly (almost like quick links to other blogs) I’ve often wondered how much traffic they actually drive to a site. Using an article written by “The Affiliate Post” who wrote a really interesting post about the infamous “Entre Card” … got me thinking about traffic drives to the Piss Biscuit and what some of those little colorful banners would really do for me here.
The Traffic Drive Experiment
Keeping the spirit of building The Piss Biscuit’s traffic numbers, as well as helping you guys in your daily blogging activities, I’ve decided to finance a little experiment that I’ll need your help with. Rather than offering some sort of freebie, or a giveaway that requires you to post something nice about me, I wanted to give you a chance to spend my money and learn from from the results. First hand experience is better then guess work in my book so lets get to it and maybe we all can learn something from it.
How it works…
I’ve got a list of blogs that I read every day. I’ve also got a list of blogs that have some major pull in the blog world (Don’t we all). But this experiment has nothing to do with what “I” think, it’s got everything to do with what “you” think. I want each and every one of you, to think about your favorite blog, submit your suggestion and tell me why you think we as a group would benefit form using your suggestion.
I’ll pick a handful of your recommendations based on the number of submissions I get, and advertise on them using the 125 X 125 sidebar banner. Every day, I’ll update the fruits of our labors page so that all of you can see what’s hot and what’s not.
What’s the purpose?
The point in this exercise is simple really. Many people don’t have an advertising budget for their blogs even though they’d really like to. I for one, have always wondered if advertising is worth it, so I’m sure at some point it’s crossed your minds as well. This experiment sets to help kill the curiosity each of us may have without you having to spend a dime.
Of the millions of blogs out there, you tend to see the same ads over and over again. That’s because people like us usually can’t allocate an expense to something that we’re are not 100% sure about. With your help, I’m setting out to solve the mystery.
Well… no worries, I’m about to give all of you the chance to spend my money and learn from it. As i’ve already mentioned. You’ll all get to see the increases or decrease in traffic, subscribers, comments and overall blog participation as a result of your pics. Anyone with a blog, ought to love this especially since it’s my hard earned cash and not yours. ![]()
What you need to do…
Simply put… use the comments here to enter your suggestions. One at a time is fine, or 15 at once… it doesn’t matter to me as long as you include a link to the blog you’re recommending and a “short” plug to why you think you’d spend my money there.
Your descriptions could be as simple as “…they have 25 million readers…” or “… It’s someplace I’ve always wanted to advertise, but been skeptical of…” or even better “… I know it works jerk! Just do it, you won’t regret it…” I’ll collect the submissions until Saturday June 14th, 2008, and spend the rest of the weekend researching how much money you people are going to cost me…
I’ll announce the final advertiser list and start spending money! I’m excited and thrilled and I know that you guys are going to come up with some great ideas and I look forward to sifting through tons of submission!




















June 11th, 2008 at 7:21 pm
I don’t know much about tech blogs, so I don’t know if the audience would really help you much. Wait, what is this blog about again? LOL. Just kidding, but I know the only successful advertising campaign I’ve put out there was within the Gawker Media sites, I bought a one day link that appeared in 3 of their sites in between posts and I got 30,000 visitors before my server went shit. Unfortunately I didn’t calculate this very well as My site was only about a week old with five posts, and it was ridiculously expensive.
June 11th, 2008 at 7:24 pm
Oh, and I got an idea for another post you could do as an experiment. Do people prefer CMS layouts, or just blog type layouts..
June 11th, 2008 at 11:13 pm
I’ve done similar experiments in the past. I’d be curious as to how an ad spread across an entire network, such as Gawker, or b5 would do. But it’s a bit expensive!
June 15th, 2008 at 4:55 am
It’s taken me a while to respond to this little challenge but you have cleared up something in a recent comment…..this is an experiment to benefit the average joe. With that in mind..and remebering that it was entrecard that got you thining about this, I have some suggestions.
I was looking on entrecard for the most popular (ie dropped on blogs) in the blogging resources catergory and the results are below.
1) Thebuzznutter dot com
2) Turnipofpower dot com
3) Atniz dot com
I also noticed that you can now get adverts on the Entrecard Blog for $75 a month. Now with all these people using Entrecard I wonder how much visibility you would get there?! The most popular site is a blogspot one and does not accept ads. So from the above I would be interested in results from Entrecard blog and Turnipofpower.
Project wonderful was next to useless for ideas and my other ideas included sites like smashing magazine!
June 26th, 2008 at 8:29 am
Are we giving up on this??
June 26th, 2008 at 10:37 am
Nope! Not giving up on it, just wanted to let some of the other projects clear up first. I’ll get back on it one day soon!